Meghalaya is taking its premium Pineapples to Indian markets with new retail partnerships
The fourth version of the Meghalaya Pineapple Pageant was inaugurated at Dilli Haat in New Delhi on Friday, with the state authorities utilizing the three-day occasion to strengthen market entry for pineapple growers via new partnerships with organised retail and digital marketplaces.
The pageant, organised by the Division of Agriculture and Farmers’ Welfare, Authorities of Meghalaya, was from July 10 to 12, bringing collectively farmers, retailers, exporters, meals processors, institutional patrons and shoppers.
The occasion was inaugurated by Union Minister for Improvement of North Japanese Area and Communications Jyotiraditya M Scindia within the presence of Meghalaya Chief Minister Conrad Ok. Sangma, senior authorities officers, business representatives, exporters, retailers and farmer collectives from throughout the state.
MoUs signed with Flipkart and NeML
A key spotlight of the inauguration was the signing of Memoranda of Understanding (MoUs) with Flipkart and the Nationwide E-Market Companies Restricted (NeML). In accordance with the organisers, the agreements are geared toward increasing advertising and marketing and distribution channels for Meghalaya’s pineapple growers whereas bettering entry to organised retail, institutional patrons and digital marketplaces throughout India.
The pageant showcases Meghalaya’s premium-quality pineapples, identified for his or her wealthy aroma, low acidity and sweetness, with a Brix worth of 16–18. The fruit is cultivated throughout the rain-fed hills and valleys of Ri Bhoi, Garo Hills, Khasi Hills and Jaintia Hills, supporting hundreds of farming households.
Centre, state spotlight agricultural transformation
Addressing the gathering, Scindia mentioned,“Meghalaya is actually a jewel- a diamond and an emerald among the many States and Union Territories of the nation. Meghalaya’s exceptional transformation underneath the management of Chief Minister Shri Conrad Ok. Sangma is a shining instance of how visionary governance, neighborhood participation and farmer-centric insurance policies can collectively create sustainable financial development. As we speak, the sweetness, wealthy aroma, low acidity and excessive Brix content material of Meghalaya’s pineapples have earned them recognition far past the State and the nation, reaching premium markets the world over.”
He additionally praised initiatives together with CM FARM+, MLAMP and the Meghalaya State Natural Mission, saying the state was constructing globally aggressive worth chains centred on farmers.
Chief Minister Sangma mentioned, “Our goal is simple- to make sure that each partnership we construct and each market we open finally interprets into larger incomes, stronger livelihoods and higher alternatives for the folks of Meghalaya.”
He added, “Over the previous 4 years, the Meghalaya Pineapple Pageant has advanced from being a celebration of one among our best fruits right into a platform that showcases the easiest of Meghalaya- our farmers, entrepreneurs, self-help teams, artisans, musicians and our vibrant tradition. Each version has been an effort to make the Pageant greater, higher and extra impactful, and the overwhelming response from folks throughout the nation has inspired us to maintain elevating the bar.”
Exports, worth addition increase farmer incomes
In the course of the occasion, dignitaries launched Meghalaya Pineapple: A 4-Version Journey, documenting the pageant’s development since its launch in 2023. In accordance with the discharge, recent pineapple consignments despatched to New Delhi elevated from 7.7 metric tonnes throughout the inaugural version to greater than 15 metric tonnes in 2025.
The state mentioned greater than 100 metric tonnes of pineapples have been marketed and exported via organised home and worldwide channels underneath initiatives led by the Meghalaya State Agricultural Advertising and marketing Board. In June 2026, Union Finance Minister Nirmala Sitharaman flagged off a two-metric-tonne consignment of Meghalaya pineapples to Lulu Retail, Dubai.
The federal government mentioned worth addition via premium recent retail, processed merchandise and export-grade variants has considerably elevated returns, with linked farmers recording revenue features of as much as 80 per cent. The pageant will proceed till July 12, providing shoppers and companies a possibility to have interaction immediately with Meghalaya’s farmers and entrepreneurs.
